What is the Meaning & Definition of election campaign

In democratic countries, the different political forces are represented in national institutions (for example, parliaments or councils). This situation is maintained during a specific period according to the legislation of each country, although normally the period of a parliamentary term is four years. At the end of this stage, citizens must vote again to their representatives, which is set a time in which each political formation gives citizenship unveiled its election manifesto. This period is known as the electoral campaign.

General characteristics of electoral campaigns

The various parties "go out" so be aware of proposals and who are their candidates for the elections that have been called.
Throughout an election campaign the candidates explain what they will do and then request the people's vote in order to thus meet its proposals.
Most campaigns have an approximate duration of two to three weeks. There are a series of acts: pasted posters, presentation of candidates, rallies, campaign, meetings between the candidates and the media, etc. Sociological studies in which there are estimates of the electorate vote are made at the same time.
So the public knows different policy proposals, are often organize televised debates between the leading candidates. In them, the political rivals show the weaknesses of the opponent and try to seduce the electorate with a suggestive discourse and attractive proposals.
In some countries the day before the election, the election campaign has a special feature, because candidates cannot ask expressly the voting population because it's a singular day, known as the day of reflection.
Election campaigns does not always take place normally. In fact, there is an institution (the BoE) which has the function of monitoring the correct functioning of the campaign to avoid any manipulation or irregularity during the campaign period and election day.
In recent years, traditional campaigns are changing. New technologies have altered their usual and citizens have the opportunity to make known its opinion through social networks. This circumstance has also altered the strategy of political parties, which use the new digital platforms as a tool for communicating with voters.