What is the Meaning & Definition of advertising campaign

Means advertising campaign to that group of ideas or creations that are made in order to sell a product or service from the call of attention or interest generated in a given set of people. The advertising campaigns are a typical element of modern societies, especially in Western societies of the nineteenth, twentieth and twenty-first century time from which the interference of the media and of the creation of technologies such as the internet have gained much importance. The advertising campaigns are aimed at positioning a new product (or relocate an existing one) in a space specific socio-economic, which is targeted to interests, emocionalidades or ways of thinking about this socioeconomic group to generate elements such as fascination, I wish, ID, sense of belonging, etc. While the idea of advertising campaign has much to do with the work of designers and creatives from advertising companies, it also relates intrinsically disciplines such as psychology. This is so since it is important to recognize issues such as mood, projects, interests, desires of the person or group of persons that it appeals so that the reception of the product or service is satisfactory.
Normally advertising campaigns are an endless number of spaces in which take place, but are without a doubt the media which play the most important role: newspapers, advertising graphics, magazines, radio, television and internet are usually consumed by a significant part of the population and this brings the product or service a number infinitely greater than what would be achieved from the recommendation or Word of mouth. Elements such as the message (explicit or implicit), colors, design or format, creativity, the elements that can generate a feeling of belonging and identification to the public, are all issues that are deeply cared to make the wanted result.