What is the Meaning & Definition of Neuroeconomics
What is the neuroeconomics? The economic sphere does not have to be exempt from an emotional part, the money is not pure mathematics at least, when it comes to important decisions that also involve the emotional value, for example, buy a House, buy a car, choose a piece of clothing...
The neuroeconomics is a discipline that analyzes the behavior of consumption that makes a human being and shows that in our day to day, the reason is important, however, emotions and feelings are also part of the essence of life itself. The neuroeconomics highlights the importance that has the reward of immediate pleasure produced by the achievement of a concrete desire that can lead a person to buy a certain product.
When the emotions paricipan of marketing economy
The emotional part is so important that, in marketing increasingly there is even more weight towards the sentimental part to sell a product, transmitting values that reach potential customers. As a consumer and as an investor, any human being not only makes decisions according to a rational approach but it also, in decision-making interfere an emotional value. For example, a person can buy an expensive perfume of a particular brand because it is associated with prestige and personal charisma, in this way, in making that decision there is an internal process.Neuroeconomics study on consumer behaviour
On the other hand, since the neuroeconomics is also note how the imitation factor influencing the consumption trend. For example, a person can choose a particular purchase because it is a purchase made by someone close previously.The neuroeconomics is a discipline that analyzes the behavior of consumption that makes a human being and shows that in our day to day, the reason is important, however, emotions and feelings are also part of the essence of life itself. The neuroeconomics highlights the importance that has the reward of immediate pleasure produced by the achievement of a concrete desire that can lead a person to buy a certain product.